LABROOTS 2025 MEDIA KIT

Digital Advertising
Media Kit Overview Custom Virtual Events Virtual Event Series Hybrid Events Webinars Digital Advertising

Digital Advertising

Labroots is here to help you go DIGITAL!

The digital world changes every day - with new digital media marketing avenues in a constant state of flux, Labroots works diligently to stay ahead of the curve. As a premier social networking site focused on science and education, Labroots provides next-generation digital marketing opportunities that allow you to craft your message and target a specific audience for your content.

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Table of Contents

Scientific Product Listings
Third-Party Emails
Banner Advertising
Newsletter Advertising
Social Media Campaigns
eBooks
Sponsored Content Campaigns
Gated Sponsored Content
Rich Media Content Campaigns
Podcasts with Labroots
Digital Advertising Trial Packages

Facts & Figures

Users

5 Million

Average Website Sessions

15 Minutes
42 Seconds

Average Webinar Sessions

28 Minutes

Average Virtual Event Sessions

3.85 Hours

Average Custom Virtual Event Sessions

2.91Hours

Average Hybrid Virtual Event Sessions

2.67 Hours

User Sessions

585K Monthly
1.2 Million Annually

Page Views

1.2 Million Monthly
14.1 Million Annually

Social Media Followers

2.53 Million+

Opted-In Newsletter Subscribers

645K+*

* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.

User Location

North America: 52%

Asia: 19%

Europe: 18%

South/Central America: 5%

Oceania: 4%

Africa: 2%

User Institution Type

Academia: (University/College) 30% (1.6M)

Hospital/Medical Center: 25% (1.3M)

Commercial/Industry:
(Biotech/Pharma/Life Science Company): 21% (1.1M)

Private: (CRO, CMO, Research Institute)16% (811K)

Government: 6% (305K)

Other: 2% (112K)

Job Titles

  1. Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (356K registrants)
  2. Consultant
    2% (98K registrants)
  3. Core Facility Manager
    3% (145K registrants)
  4. Education Specialist 10% (498K registrants)
  5. Engineer 4% (207K registrants)
  6. Executive Management 4% (209K registrants)
  7. Lab Management 12% (611K registrants)
  8. Nurse 2% (98K registrants)
  9. Physician/Doctor/Medical Expert 9% (463K registrants)
  10. Principal Investigator/Post Doc 4% (199K registrants)
  11. Purchasing/Procurement 2% (97K registrants)
  12. Research Scientist/Researcher/Scientist 22% (1.1M registrants)
  13. Student 13% (662K registrants)
  14. Other 7% (360K registrants)
+

Content Categories Trending Articles / Webinars / Virtual Events / Users

Health & Medicine: 11,445 / 5,446 / 406 / 830,753

Cell & Molecular Biology: 4,964 / 960 / 100 / 461,448

Technology: 4,675 / 455 / 65 / 410,769

Genetics & Genomics: 3,495 / 692 / 85 / 303,805

Microbiology: 3,501 / 613 / 58 / 277,371

Neuroscience: 3,951 / 464 / 44 / 298,820

SEE MORE

Plants & Animals: 3,906 / 154 / 16 / 336,532

Earth & The Environment: 4,127 / 73 / 15 / 216,910

Cancer: 2,884 / 726 / 89 / 505,293

Clinical & Molecular DX: 3,067 / 744 / 117 / 325,861

Immunology: 2,717 / 830 / 90 / 239,250

Chemistry & Physics: 3,457 / 154 / 38 / 421,677

Drug Discovery & Development: 2,688 / 590 / 83 / 305,049

Space & Astronomy: 2,662 / 10 / 1 / 151,398 / 180,353

Cardiology: 1,947 / 146 / 33 / 271,615

Cannabis Sciences: 1,338 / 198 / 24 / 171,228

Target your audience with ease!

Use Labroots’ comprehensive Audience Selection Form.

View Form
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Scientific Product Listings

Discover why Labroots’ product listings have become a favorite among digital advertisers since their introduction.

Get your products found online by prospective buyers and clients in the scientific industry. You’ll get the opportunity to highlight your catalog to a new, targeted audience with our comprehensive SEO-optimized scientific product database. With purchase of company product listings*, you will get a dedicated company page and, along with your product listings, the company page will be SEO optimized to improve searchability across the web. Additionally, your product listings will be marketed via our Labroots newsletters and on our social media pages.

*Company pages include all Labroots purchased products such as webinars, virtual events, eBooks, sponsored content, and now product listings.

How it works:

  • Once purchased, a member of the Labroots marketing team will reach out to you with a list of instructions highlighting what is needed to get your products up on the website.
  • Once the materials are coordinated, the Labroots team will work to get everything up in the database and run the product listings by you for your approval.
  • Once approved, the products are pushed live, and we begin to coordinate the monthly social media posts. (Your newsletter inclusion is automatic).

Included in scientific product listings:

  • Option of gated button, gated supporting documents, or both
  • Real-time lead emails
  • Product listing reports (monthly)
  • Social media posts (monthly)
  • Product listing highlights in newsletters (category dependent)
  • NEW Inclusion in our Company Products newsletter sent to an interested and opted-in subscriber base

Third-Party Emails

Let us bring the party to you. A fan favorite, you can use Labroots’ opt-in email list to generate interest in your product or service.

With a detailed report featuring open rates, click rates, and specific clicks by URL, our emails are a great way to receive immediate leads and measurable feedback.

Labroots Email Metrics:

340,000+*

Emails / Day

2.38 Million*

Emails / Week

9.52 Million*

Emails / Month

20.4-24.6%

Average Open Rate

How it works:
  • Use our comprehensive Audience Selection form to target your audience based on geographic segment, work sector, specialty, job function, and our extensive keyword database.
  • For the email content, you can either provide a ready-made HTML or .txt file with the HTML code, or content and an image, and we can custom build your email.
  • Within 1-3 days, a member of Labroots’ marketing team will send you a test email for approval.
  • Once approved, your email will be scheduled for deployment on the chosen date.
One Labroots Third-Party Email includes:
  • One Third-Party Email distributed to purchased bucket size
  • Detailed Analytic Report including open rates, click rates, and specific clicks by URL

* We have recently optimized our database by archiving users who haven't engaged with our campaigns in the last 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.

Target your
ideal
audience.

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LABROOTS TESTIMONIALS

Hear what our clients have to say about their Labroots experience

Read Testimonials

Rich Content Campaign

Collaborate with the Labroots team to create high-quality branded content just for you. This is a unique opportunity for companies looking to develop customized content crafted by industry professionals. Utilize Labroots’ database of users by sharing an article or infographic, written and designed by the Labroots team, in the Trending News section of the website. Crafted to resonate with your target audience, this content will promote your company as an industry leader and garner new leads.

How it works:
  • Fill out our Rich Media Content Form, gathering all necessary information to create a successful Labroots Trending News article or infographic.
  • Within 3 business days a member of the Labroots team will confirm receipt of your form, schedule a kick-off call, and begin coordinating the design and production of your article or infographic.
  • Once approved, your article or infographic will be scheduled for deployment on the decided date and then shared in the relevant newsletters and corresponding Labroots social media pages.
One Labroots Rich Media Content campaign includes:
  • 1,500-word article and/or an infographic written by one of our specialist science writers and designed by a member of our creative design team
  • PDF of the article and a full-bleed print version
  • Assistance in storyboarding and creating an informative video
  • 468x60 banner ad in 3 trending newsletters
 
 
  • Distribution in General and three category-specific email newsletters
  • Five Social Media posts
  • Article and/or infographic housed on Labroots
  • Detailed report sharing article views, likes, shares, email newsletter dates, and social media promotion links
Rich Media Campaigns Flyer Custom Rich Content Best Practices

Podcasts

Amplify your brand visibility with Labroots podcasts. Our podcasts let you create engaging audio content that showcases scientific innovations and industry leadership.

How it works:
  • Fill out our Podcast Content Form, providing all necessary details about your podcast episode. For Sponsored Podcasts, clients provide pre-recorded content, while for Custom Podcasts, our team works with you to plan and produce the episode.
  • Within 3 business days, we’ll schedule a kick-off call to finalize details. For Custom Podcasts, we will collaborate with you on outlining the episode structure and recording schedule.
  • After recording, for Custom Podcasts, our production team will edit the audio, add intros/outros, and polish the content. You’ll receive the edited podcast for approval within an agreed timeline. Sponsored Podcasts skip this step as they are submitted pre-recorded.
  • Once approved, your podcast episode will be published on the scheduled date and distributed across our podcast platforms, newsletters, and social media channels for maximum reach.

For clients who have ready-to-use audio or video files, Sponsored Podcasts offer an easy way to distribute and promote your content to a targeted audience across multiple platforms, supported by Labroots’ extensive marketing efforts.

Sponsored Podcasts include:
A series of 6, 12, or more podcast episodes:
Marketing Package (per episode)
    Podcasts are sold in packs of 6, 12, or more, with a suggested cadence of one episode per month. Optional editorial services, such as creating show notes, are available at an additional hourly fee. All podcasts include a 1–2-minute trailer for the purchased series.

Custom Podcasts are the perfect solution for those seeking full creative and production support. Labroots collaborates with you to produce high-quality episodes from concept to completion, ensuring your podcast aligns with your brand and engages your target audience.

Custom Podcasts include:
A series of 6, 12, or more podcast episodes:
Marketing Package (per episode)
    Podcasts are sold in packs of 6, 12, or more, with a suggested cadence of one episode per month. Optional editorial services, such as creating show notes, are available at an additional hourly fee. All podcasts include a 1–2-minute trailer for the purchased series.

Digital Advertising Trial Packages

Labroots Digital Trial Packages are an ideal way to sample our diverse range of digital products or digital products and webinars. The adjustable Digital Trial Packages allow you to explore which Labroots products provide the best ROI for your company, content, and campaign.

  • 1 Banner Ad for 1 Month
  • 5 Newsletter Sponsorships
  • 1 Email Blast to 10k Recipients
  • 5 Social Media Posts
  • 3 Sponsored Articles
  • 1 Webinar
  • 1 Banner Ad for 1 Month
  • 5 Newsletter Sponsorships
  • 1 Email Blast to 10K Recipients
  • 5 Social Media Posts
  • 3 Sponsored Articles

Webinars Custom Virtual Events

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